A Detachable Book Mark

I found a discarded copy of the April 2017 issue of the Reader's Digest. On the front cover was a detachable book mark (courtesy of Geico, the insurance company, with an ad for the company on the reverse side). The book mark listed selected stories in the issue and their page location, like "13 Things Pharmacists Won't Tell You," on page 124. I don't know if the Reader's Digest does this every month. If not, they should. It's an excellent idea because it offers a reader an alternative to dogearring a page. Other magazines of similar size should adopt this idea.

Note: Today is Earth Day and Record Store Day.