More than a year ago, Shakespeare & Company's store, on Broadway near 105th Street on Manhattan's Upper West Side, was closed a short time after it opened for business. I learned it was closing from an article in the weekly newspaper, The Spirit. I later went to the store to buy a couple of mystery paperbacks at a significant discount.
I think the store could have been saved if the owners had focused exclusively on LGBTQ books and merchandise (like posters, rainbow flags, key chains, and slogan buttons).
In a city with a sizable LGBTQ population, and no bookstore catering to it, I refuse to believe such a bookstore would not have been able to thrive, even in harsh economic times. LGBTQ bars seem to stay afloat no matter what.
Aside from selling books and LGBTQ-related merchandise, the store could have been used for book readings, book signings, lectures, film screenings, game nights, special events, etc. The store needed owners who could think outside the box and experiment with different ways to attract a loyal clientele.
The location, in a very busy section of town, would have been a perfect refuge for LGBTQ bibliophiles, in an area convenient to public transportation, public parks, restaurants, supermarkets, and smaller shops.
