Advertising's Persuasions

Keep this in mind when watching Mad Men: "The growth of national advertising (and the prosperity that fueled it) fostered a very specific sense of Americanism and patriotism--wholesome, moral, aspirational and conformist--a sliced white-bread and apple-pie view of the world. Those who did not fit this mold, or could not afford to, were branded as outcasts."--Lucy Moore, Anything Goes: A Biography of the Roaring Twenties (Overlook Press).