Elements To Look For In A Political Speech

A few years ago journalist/former radio talk show host Utrice Leid devoted a segment of her show on WBAI in New York to identifying the elements that voters should watch out for when appraising a speech by a political figure:
1. The environment of the speech--where is it being made or given; the environment shapes the
connection of the person giving the speech and its listeners.
2. The purpose of the speech--the language in the speech will give clues.
3. Body language and the use of language--How does the body language change with the pattern.
4. What kind of language is used?--Is it linear language? What is the speech about?
a. code words
b. genuine ideas
c. what is not said
5. The impact of the speech--the affect the speech has on its listeners.