Movies Are More Important Than Upscale Amenities

Especially since the advent of television, movie theatres have tried all kinds of gimmicks to attract audiences--3-D, CinemaScope, Surround sound, Sensurround, etc. In today's super-saturated media culture, theatres are even more determined to draw audiences away from all of these distractions.

Stephen Field's column in the March 2018 issue of W42ST magazine underscores that fact. "I haven't been in a movie theater in NYC for quite a while," he admits,"and had never been to an upscale cinema before" until he discovered The Landmark at 57 West theatre in Manhattan.

Field describes the concession fare as being "a fair amount of the expected junk," but then points out the more upscale fare available such as "Two Boots pizza slices, Eisenberg Gourmet Beef Franks, and Bronx Pretzels."

He concludes the item by saying how comfortable the leather reclining seats were and that "I can't see myself ever going back to a typical movie theater again after being spoiled like this."

A true cinema buff doesn't go to the movies to be spoiled by any amenities offered by a theatre. It's what's on the big screen that matters. (It's very revealing that nowhere in the item does he mention what movie he saw.)

I've never been to The Landmark at 57 West. It is on my list of theatres to visit one day. But when I do decide to go, it won't be because of the amenities. My main concerns are that the theatre be comfortable but within reason and that it uses the best audio-visual equipment available when films are screened.

 And no amount of luxuries will dissuade me from going to "a typical movie theater." I love movies too much to ever let that happen.