Fairy Tales in Harlem

What's happening in Harlem has been labeled by real estate developers as "the second Harlem Renaissance." But it is a misnomer; the first Harlem Renaissance , in the 1920s and 1930s, was an artistic movement out of which came such luminaries as Langston Hughes, Zora Neale Hurston, and Countee Cullen. That has nothing to do with the present situation, which is about land and buildings, not art.
If there is a second renaissance in the making, Casa Frela, a new art gallery located at 47 West 119th Street in the Mount Morris Park Historic District, is helping to spearhead it. Casa Frela, which means "your house should be a walk in the park" (containing one word from Spanish and one from the language of the Yaqui Indians of Mexico) is in a brownstone designed by the Gilded Age architect Stanford White. Lawrence Rodriguez, an openly gay man of Mexican descent (both parents were Yaquis) owns the four-story building as well as the gallery in a neighborhood where many gay and lesbian artists reside.
When he moved to Harlem more than three years ago, the Fashion Institute of Technology graduate's intention was to buy a building, not start a gallery. But when he showed the work of an artist who lived down the street, that exhibit put the gallery on the map.
Last year, he showed the work of three lesbian artists--Allicette Torres, D.C. Gable, and Kelly Beeman--in an annual show called "Rainbows Over Harlem." The works included a range of female images, some that were erotic, some non-erotic.
This year he is showing the work of six gay male artists--Brian H. Crede, Anthony Gonzales, Joel Handorff, Seth Ruggles Hiller, Tai Lin, and Branden Charles Wallace--in a show called "Fairy Tales: Personal Legend, Urban Myth, Gay Exhibition." The show, which runs until July 13, "tells individual narrative stories through drawings, paintings, and sculpture," says Rodriguez , in a press release.
Rodriguez who receives a 30 percent commission for each artwork sold says that his gallery can sell anything that's priced under three thousand dollars. But because of his location and the state of the economy, Rodriguez does not deal with anything priced above that. He explained that galleries on 57th Street and in Chelsea were more established and that Harlem is an up and coming art venue. Plus, the other galleries were more centrally located in Manhattan, making them easier to get to from the jobs of art lovers.
Rodriguez, despite being openly gay, does not plan to exclusively handle gay-oriented artworks; he envisions Casa Frela as a place where a lot of Latino artists can showcase their work.
Another vision of his is to open a smaller gallery in Houston, Texas to be called Casita. He recently went there to look over a property to see if he could afford it.
Whenever Rodriguez opens a show, which requires months of preparation, it turns into a major learning experience for him. Or as he terms it, "Cliff's Notes version of an artist's work."
For Rodriguez, the foremost goal of Casa Frela is to act as "a vibrant magnet for the art enthusiast."